Liliana joined the LFA team in March 2022 as an Operations Associate, bringing a strong background in client support and relationship management. Before joining LFA, she worked at TD Ameritrade Institutional as a Relationship Manager, where she partnered with financial advisors to help them serve their clients with care and efficiency. She earned her undergraduate degree at San Diego State University and later went on to complete the Executive Financial Planner program. Always striving to grow in her field, Liliana earned her MSBA in 2023, specializing in Financial and Taxation Planning.
Outside of work, Liliana enjoys spending time with her family and friends. On weekends, you can often find her exploring new coffee shops around town in search of the perfect cup of coffee. In December 2024, Liliana and her husband welcomed their first daughter, and they're loving every moment of their new adventure as a family of three.